Terms and Conditions

1.About these Terms

These Terms and Conditions (the “Terms”) apply to your use of:

• the website at www.cruxivity.com (the “Website”); and
• the Cruxivity online platform at app.cruxivity.com, which offers AI-assisted tools for early-stage ventures and innovators (the “App”).

Together, the Website and the App are the “Services”. They are operated by Cruxivity, a spin-off company of the University of Macedonia, based at 156 Egnatia Str., GR-54636 Thessaloniki, Greece (“Cruxivity”, “we”, “us”). Our full company details are in the Contact us section.

By browsing the Website you agree to the parts of these Terms that apply to visitors. By creating an account in the App you agree to these Terms in full, and they form a contract between you and us. If you do not agree, please do not use the Services.

If we provide consulting, research or marketing services to you under a separate written agreement, that agreement governs those services. Where it conflicts with these Terms, the separate agreement takes priority.

2.The Services

The Website presents Cruxivity, our services and our publications, and lets you get in touch with us.

The App gives registered users access to software tools, including tools that use artificial intelligence, to support activities such as customer discovery, market analysis and planning for new ventures. The features available to you are the ones shown in the App at the time you use it.

The Services are designed for business and professional use: founders, teams, researchers and organisations that support innovation. They are not intended for children.

3.Your account

You need an account to use the App. When you register, you agree that:

• you are at least 18 years old and legally able to enter into a contract;
• the information you give us is accurate, and you will keep it up to date;
• if you register on behalf of a company or other organisation, you have the authority to bind it to these Terms, and “you” then also means that organisation;
• you will keep your login details confidential and will not share your account with anyone else.

You are responsible for what happens under your account. If you think someone has accessed it without your permission, tell us straight away at [email protected].

4.Acceptable use

You may use the Services only for lawful purposes and in line with these Terms. You must not:

• break any law or regulation, or infringe anyone else’s rights, including intellectual property, confidentiality and privacy rights;
• upload or generate content that is unlawful, defamatory, harassing, hateful, deceptive or harmful;
• submit personal data about other people unless you have a lawful basis to do so;
• try to gain unauthorised access to the Services, other accounts, or the systems and networks behind them;
• interfere with or disrupt the Services, for example by introducing malware or by overloading them with automated requests;
• copy, scrape, reverse engineer or decompile any part of the Services, except where the law expressly allows it;
• resell, sublicense or offer the Services to third parties as your own product without our written consent;
• use the Services to build a competing product, or to train artificial intelligence models, without our written consent.

5.Your content

“Your Content” means the text, files, data and other material you enter into or upload to the App.

You keep ownership of Your Content. We do not claim any rights in it beyond what we need to run the Services. You give us a non-exclusive, worldwide, royalty-free licence to host, store, process and display Your Content solely to provide, maintain and secure the Services for you.

You are responsible for Your Content. You confirm that you have the right to submit it and that our use of it as described in these Terms will not infringe anyone else’s rights.

To produce results, the App may send relevant parts of Your Content to third-party providers of hosting and artificial intelligence services that process it on our behalf. Please do not submit information that you are not permitted to share with a service provider.

We may remove or restrict access to content that we reasonably believe breaks these Terms or the law.

6.AI-generated output

Parts of the App produce text, analysis and suggestions automatically using artificial intelligence (“Output”). You should understand the limits of this technology:

• Output can be inaccurate, incomplete or out of date, and it can sound confident when it is wrong.
• Output may not be unique. Other users who enter similar information may receive similar results.
• Output is not legal, tax, financial, investment or other professional advice, and it is not a substitute for advice from a qualified professional.

You are responsible for reviewing Output and for any decision you make on the basis of it. Subject to these Terms and to the law, you may use the Output you receive for your own business purposes.

7.Intellectual property

The Services, including their software, design, text, graphics, logos and the Cruxivity name, belong to us or to our licensors and are protected by intellectual property laws.

For as long as you comply with these Terms, we give you a limited, non-exclusive, non-transferable and revocable right to access and use the Services for their intended purpose. No other rights are granted to you.

If you send us ideas or suggestions about the Services, we may use them freely and without any obligation to you.

8.Fees and right of withdrawal

Browsing the Website is free. If a feature of the App is offered for a fee, we will show you the price, any applicable taxes, the billing period and the payment terms before you buy. You will only be charged for something you have expressly agreed to pay for.

Right of withdrawal for consumers

If you are a consumer in the European Union and you buy a paid service from us online, you normally have 14 days from the date of purchase to withdraw without giving a reason. To withdraw, send a clear statement to [email protected] within that period.

If you ask us to start providing the service during the 14 days, we may ask you to confirm that request. If you then withdraw, you may be charged a proportionate amount for the service already provided up to that point.

9.Third-party services and links

The Services rely on, and may link to, websites and services run by other companies. We do not control them and are not responsible for their content, availability or practices. Your use of a third-party service is subject to that provider’s own terms and privacy notice.

10.Availability and changes

We work to keep the Services available and secure, but we cannot promise that they will always be uninterrupted or free of errors. We may suspend access temporarily for maintenance, updates or security reasons.

We may add, change or remove features over time. If a change will significantly reduce what you can do with a service you have paid for, we will give you reasonable notice.

11.Disclaimers and liability

The content of the Website is general information and is not advice you should rely on. To the extent the law allows, the Services are provided “as is” and “as available”, without warranties of any kind beyond those set out in these Terms or required by law.

What we do not exclude. Nothing in these Terms excludes or limits our liability for wilful misconduct or gross negligence, for death or personal injury, or for anything else that cannot be excluded or limited by law. If you are a consumer, nothing in these Terms affects the rights the law gives you.

What we limit. Subject to the paragraph above:

• we are not liable for indirect or consequential loss, or for loss of profit, revenue, business, opportunity or data;
• we are not liable for decisions you make, or actions you take, on the basis of Output;
• our total liability to you in connection with the Services is limited to the amount you paid us for the Services in the 12 months before the event giving rise to the claim, or EUR 100 if that is greater.

12.Suspension and termination

You can stop using the Services at any time. To close your account, use the option in the App if one is available, or write to [email protected].

We may suspend or close your account if you seriously or repeatedly break these Terms, if we are required to by law, or if your use creates a security risk or a risk of harm to us or to others. Where it is reasonable to do so, we will tell you beforehand and give you a chance to put things right.

When your account is closed, your right to use the App ends. Sections that are meant to continue after closure, such as those on intellectual property, liability and governing law, continue to apply.

13.Privacy and cookies

We process personal data in line with the EU General Data Protection Regulation (GDPR) and Greek data protection law. To ask how we handle your data, or to exercise your rights of access, correction, deletion or objection, write to [email protected].

Our Cookie Policy explains the cookies used on the Website and how to change your choices.

14.Changes to these Terms

We may update these Terms, for example when the Services or the law change. The current version is always on this page, with the date it was last updated at the top.

If a change is significant and you have an account, we will let you know by email or in the App a reasonable time before it takes effect. If you do not agree with the new Terms, you can close your account before that date. Continuing to use the Services after the change takes effect means you accept the updated Terms.

15.Governing law and disputes

These Terms are governed by the laws of Greece. Any dispute that we cannot settle between us will be decided by the courts of Thessaloniki, Greece.

If you are a consumer living in another EU country, you keep the protection of the mandatory consumer laws of that country, and you may also bring a claim before its courts.

Before going to court, please contact us at [email protected] so we can try to resolve the matter. If you are a consumer, you may also refer a dispute to the Hellenic Consumers’ Ombudsman (www.synigoroskatanaloti.gr), the recognised body for out-of-court settlement of consumer disputes in Greece.

16.General

• If a court finds part of these Terms invalid or unenforceable, the rest continues to apply.
• If we do not enforce a right under these Terms straight away, that does not mean we have given it up.
• You may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours as part of a reorganisation or a sale of our business, provided your rights are not reduced.
• These Terms, together with the documents they refer to, are the whole agreement between you and us about the Services.

17.Contact us

Questions about these Terms are welcome. You can reach us here: